Video: Being a Fair Lender

This video is an example of how to generate interest and demonstrate relevance for a learning experience by marketing it internally to learners. In a real-life situation, this video would be part of an onboarding packet for lenders and managers in a bank.

Our Approach

• We used compelling visuals and direct language to draw viewers into the topic and clearly illustrate why they should care about fair lending.

• Advanced transitions create a dynamic viewing experience that balances visual interest with instructional integrity.

• We used a text-only approach to accomodate learning in various environments.

• We created a compelling call-to-action that clearly describes what viewers should do next.

Tools used:

• Microsoft PowerPoint

• OBS Studio

• ShotCut

Watch the video